One question I ask my new (and potential) clients is about their level of message to market match. While some of them don’t know the answer to this question, a greater number have some answer like this, “Pretty good.” or “People seem to like it when I talk about my business.”

I then ask them why they are seeking business coaching. And, invariably, the answer is that they want to accelerate the growth of their business. Why? Because they aren’t making enough sales.