One of the questions I ask my clients is this: “How much time do you spend creating new materials vs. how much time do you spend out in front of your target market?”

This is a crucial question, because, for the majority of them, they sit in their offices creating website pages, new ebooks, new CD’s and so on when what they really need is to be out in front of their target audience- meeting them, connecting with them, selling to them.

It’s easy to stay inside and put together the perfect product in your head. But to create a truly great product- one that is well received, helpful, and sells well, requires feedback.