One of the most important ways you can sell high priced programs more easily is by educating. You must embed your sales process within your educational information. In this way, you are teaching your prospective clients valuable information, pushing them to think more powerfully about their situations, and, at the same time, moving them through your sales process.

Coming from an educational/academic background (as do many of my high level coaching clients), it is not always easy to blend sales with education. We sometimes feel funny doing it- because we were taught that knowledge is important for its own sake, and that people will take the next step automatically.