Small steps or quantum leaps?
This is an important question in terms of how you want to build your business. Most of the time, entrepreneurs are too easily satisfied with small steps, where they could be making quantum leaps. Many of my Inner Circle clients, prior to starting with business mentoring, would describe themselves as being very busy, but still not quite getting the sales and marketing results they wanted.
Why?
As many of you probably know I used to be an educator. It’s been almost six years since my business exploded allowing both my wife and I to leave our jobs.
Since leaving my job, I’ve had the opportunity to mentor thousands of incredible people who have decided to go for it—to really play big. They’ve [...]
If your business isn’t as healthy as you’d like it to be, or isn’t as profitable as you’d like it to be, there is only one reason for this.
No, it’s not that you’re not smart enough, or that you don’t know enough.
It’s that you’re not taking enough of the right actions. Or, if you are, you’re not taking them fast enough.
One of my top speed to market principles is that you need to rapidly implement new marketing ideas and quickly get market feedback.
How rapidly are you executing?
My guess is that you could be doing more, and executing faster.
If you’ve ever heard me present, you know that one of the concepts I discuss often is the idea of “speed to market”. While it is a phrase and a methodology that I embody, I know that most people waste a lot of time trying to perfect their ideas in a vacuum.
This means they have an idea, work on it, polish it, refine it, work on it some more, and then, maybe, just maybe, share it with two of their friends. One of whom either doesn’t understand (or doesn’t agree) and this whole body of work is abandoned.
