One of the series I’ve been developing with my high-level clients is “How to Be the #1 Expert in Your Niche.”

This is a crucial topic, because being the #1 expert has a lot of value.

To start, nobody remembers #2, #3, or #4. So if you aren’t #1, people won’t pay attention. And if they aren’t paying attention, they aren’t investing in your highest level programs and services.