The most successful entrepreneurs are the ones who deliver on big promises.
When I work with small business owners to help them build their businesses, one thing I notice is how timid most of them are. They speak of their benefits in terms of wimpy statements like, “We are different because we care.” or “We offer free shipping.”
First off, these are boring. There is nothing in these phrases that creates differentiation. If the most amazing part of your service is that you care, you need to call my office right now and get some help with your positioning because you’re losing money everyday.