In the interest of giving you another tip you can use to create and sell high priced programs, I wanted to share another strategy with you for successfully tapping into the pain of your industry.

Remember, the person who is able to tap deepest into the pain, and to offer an effective solution will be the one who generates the greatest cash flow.

As I said in an earlier post: You should spend at least 30 minutes every morning (or when you are in your most creative moments), self-reflecting on the pain in your industry.

As you self reflect, you need to be writing. (The quickest way to leverage the power of your subconscious mind is to write.)

Put yourself in your target market’s shoes and understand, deeply, what keeps them up at night.

As you truly understand the source of their pain, and the plight they are in, you will be more successful at positioning yourself to address exactly what they most want.

Since I’m guessing that many of you didn’t do this the first time I brought it up, I’m reminding you again.

This is such a crucial and basic step, but so many people skip over doing this. It’s not enjoyable to reflect on pain, of course, but it is the best way I know to generate the words you need to use to gain the attention of your target audience.

So as you schedule yourself this week, start building in time to reflect on what you have learned and are learning about your target market and their pain. Each conversation you have with a client can be reflected on during this time.

Think deeply about what the client is telling you, how they have tried (unsuccessfully) to solve the problem so far, and listen to what outcomes or results they really want. Find the points of frustration in their story, and work to develop a process or system for addressing these frustrations.

If you can complete this process regularly for a month, you will have incredible insight into your target market, and this insight will serve you very well in all of your sales and marketing processes.