Most experts will tell you that lead generation is your company’s greatest concern.
And then they will haphazardly tell you to build a product without using any kind of proven process.
This is more important than lead generation. This is the ability to strategically position your advice to bring the ‘CORRECT’ kind of clients to you. This is the ideal client attraction magnet!
It’s easy to get clients.
What’s difficult is getting the Right kind of leads who YOU want to work with.
This past week I taught an exclusive webinar on 7 Strategies To Turning Your Advice Into Intellectual Property.
You need a way of educating your market place that allows for self-selection and a qualification process to work with you.
The nice thing is you don’t have to be an expert anymore!
What you must be able to do is to command strategic positioning.
This comes down to knowing how to frame your advice quickly and easily in way that allows you to close deals.
I always teach my clients to create their advice-based business using a few strategically created marketing tools that provide them positioning power instantly—whether or not they have any kind of expert standing.
Today’s market place is more focused on building trust as a TRUSTED ADVISOR than using the slow and old way of working on expert status by writing a book or other time-consuming activities that most people are being led to believe that is what they need to do today.
(That couldn’t be farther from the truth!)
If the market place has changed how people make buying decisions (and it has!), it would seem paramount that you market in ways that your competitors do NOT. This means more than ever you need to be strategic with how you are going to frame your advice.
Here’s something to think about as you create your positioning or business framing.
One of the best ways to create strategic positioning is to introduce a powerful value comparison at the beginning. For example, attempting to sell a $50 shirt in a $20 dollar store is going to be difficult. Selling the same shirt in a store that sells $1000 suits is going to be so much easier! How are you creating a value comparison with your advice?
Lead generation is NOT your problem. Strategic positioning that allows you to OWN your marketplace and that allows your ideal clients to come to you as their TRUSTED ADVISOR is what you want to focus on. This is the ideal client attraction magnet system!
To Accelerated Profits!
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