When you have developed your business idea or system that you will be selling, it’s important that you focus on timing your market just right. What this means is that you must put yourself into your desired marketplace at just the right speed, with the right message to market match.

If you are too early, your message won’t gain traction, and your good idea will be stopped in its tracks. If you are too late, you run the risk of being undifferentiated, and being seen as a follower, “copy-cat” option rather than the undisputed choice of the marketplace.

One way that I work with my clients to time their markets is by having them create new categories and niches to position and showcase their expertise. When you create the category, you own the space- especially if you can back up your assertions with objective proof. Objective proof, in this case, may be membership within associations or organizations, published articles, media interviews, and, of course, video testimonials and endorsements.

The key to using these materials is to acquire them rapidly, deploy them fully, and make adjustments quickly. If you find that one type of proof speaks to your market better, seek rapidly to develop more of that kind of proof.

Pay attention to what the market is telling you. Understand how your system and process compares and contrasts to others in related or relevant fields. Be able to speak confidently and precisely about why your service or program is a better fit to meet client objectives.

The clearer you are in your own understanding, the more strongly you can position, and the better you position, the more decisively you can enter the market.

So if you’re wanting to accelerate your business growth, focus on entering your markets with strong positioning, and keep moving forward without stopping.