When you look at differentiating your system, one of the most important steps you can take is to focus on productivity. How does your system or process improve your client’s lives?

Most of your clients will want to create specific results- whether it be better physical health, more money, more freedom, more time- and you need to clearly articulate exactly how your system will help them achieve their most desired goals.

If you can help your target market improve some area of their lives, and if you can do it easier, faster, better, or with less pain, you have located important levers of differentiation which can help you dominate your market-space.

Your capacity to define, express, and deliver benefits is the main pathway towards becoming the #1, or “intentional” choice for your clients.

Spend some time today refining the benefits you are delivering, and be sure to express them in all of your marketing efforts.