After your idea, filtered through your own knowledge and wisdom, it’s time to start building your thesis. Although you would have heard about a thesis in school, your job, here, is not to write down a thesis to write a book.

Your job is to write a thesis in order to solve a problem.

How can you share your knowledge and experience in order to solve your client’s problems?

You must be able to show that you can solve your client’s problem better than anyone else. How do you do that?

Consider using case studies, and testimonials. Ask for referrals.

Create More Value, Make More Money

Do what you can to build word of mouth and “buzz” from satisfied clients. These are likely to be the ones who send other clients to you.

Your thesis must be related to your target market’s biggest source of pain. Promise to cure what hurts.

Learn more about building your thesis- get the free sell high priced programs ebook

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