June 17, 2010
One of the fundamental concepts that most business coaching experts miss is the concept of learning how to do business.
In fact MBA programs and other formalized ways of learning business totally miss this point.
You can’t ‘learn’ business.
This is the fundamental reason that so many people fail in business and fail as entrepreneurs.
So how do you actually ‘learn’ business?
The only way to ‘learn’ business is to ‘do’ business.
Create More Value, Make More Money
The emphasis must be on the doing. As much as it is critical that you know how to translate your value into Intellectual Property so that you can create and sell the most expensive programs in your niche market, it is as equally important that you know how to implement at the same time.
If you examine the research of Edgar Dale (Just Google ‘Cone Of Learning’ and click on images) you will see that his research was cutting edge as being the first to reveal that no true learning happens by listening, watching or reading.
Real time learning happens when you ‘do’—and when you ‘do’ in the context of mentorship.
Here is a reality check—a little test if you will—to see how close to operating as an entrepreneur you really are—especially in today’s highly competitive world that demands that you know how to accelerate the right action steps at the correct time:
1. You are NOT really serious about business until you understand that business is about doing in the context of working with a business coach. How much longer are you going to fool yourself into that thinking doing business means reading books, watching to DVDs or listening to audio programs?
2. Point #1 doesn’t mean that I am against reading books, listening to audio programs or watching DVDs. The key in doing business is that you integrate your learning immediately into a new context of business acceleration that will assure that your ideas are profitable and are generating cash flow. (What’s the test of a great idea? Is it making you money—right now and NOT tomorrow.)
3. The ‘doing’ part of business involves you absorbing business concepts and practicing them in real time. One of the concepts I teach my clients is to create their front and backend programs at the same time with a proprietary system that focuses on knowing how to embed sales and marketing inside of their training programs. My mantra with my clients is this: “Educate to dominate”. In order to do this you need to know how to execute faster than your competitors. It is the area of execution that real business growth and entrepreneurship is developed.
Pure and simple, real business is about knowing how to execute strategically and in real time. True entrepreneurship is about integrating sales and marketing into an educational model that allows you to trump any competitor.
To Big Profits With Your IP!
Glenn
P.S.
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