One of the series I’ve been developing with my high-level clients is “How to Be the #1 Expert in Your Niche.”

This is a crucial topic, because being the #1 expert has a lot of value.

To start, nobody remembers #2, #3, or #4. So if you aren’t #1, people won’t pay attention. And if they aren’t paying attention, they aren’t investing in your highest level programs and services.

You must enter your target market with a clear goal of positioning yourself as the #1 leader in your industry. If your industry is very competitive, you may need to create a new market space that is all your own.

This can be done by the combination of reflecting on your greatest sources of knowledge, and learning, as well as your proprietary system for turning your self reflection into results for your clients.

Create More Value, Make More Money

This is the first, and most important step, towards #1 status.

Another reason it is crucial to be #1 is that people will support you, motivate you, and ally with you to the extent that they see you showing up.

Consider an analogy in sports. If you have a favorite sports team, don’t you feel more motivated, excited, and interested when it’s clear that your team is playing a high level, and is showing up and giving their best?

Contrast that to a lack-luster game, where they seem tired, out of sorts, or keep missing easy plays. Your interest and enthusiasm for them wanes, even just a little bit, doesn’t it?

It’s the same thing in your business.

If your joint venture partners, clients, and support teams see you stepping out in a big way, playing a bold game, and giving your best- they will all be inspired and motivated to support you more.

People are attracted to clarity and focus and confidence.

That’s what moving to become #1 gives you: greater clarity, focus, and confidence.

If you have been in business for a while yet, and find yourself combating the feeling that you’re just like everyone else, you need to do three things right now:;

1) Decide if you are truly ready and willing to play big

2) Determine how you need to show up if you are willing to play big

3) Step up your clarity, focus, and confidence and actually start making things happen

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