One of the fastest ways to build confidence and fluidity in your high priced program or service is to frequently practice talking about it.

Talk about your program to everyone you meet, after prequalifying that they are either a potential client or a good referral source.

Audiotape yourself talking about your program and listen to the tape. Where can you be clearer, more passionate, more instructive?

Videotape yourself speaking about your program and watch the video. Do you inspire confidence? Do you seem trustworthy? Would you buy from you?

Dedicate yourself to finding avenues to share your expertise. Speak to your local Chamber of Commerce. Speak to local Universities or colleges. Speak to public service groups.

The more often you hear yourself teaching your system, speaking of your system, and demonstrating your system, the more confidently you’ll be able to sell your system.

When you meet with people, notice what parts of your system they are most interested in, and take this nonverbal feedback as an indicator of how to make your presentation even more powerful.

Use your strategic design model as a way to begin conversations, and lead people through your system. When you hear yourself talking about it, you’ll notice any gaps or holes in your thinking. Similarly, when people have questions, pay attention to those, for they highlight places where your presentation could be even clearer.

Nobody is perfect at selling their system right from the beginning. But with constant practice, feedback, and correction, you can deliver your message more powerfully and more confidently, which will make it easier to ultimately close the sale.