You Need a Bold Prediction
One of the hallmarks of my business coaching and training system is to help you position yourself as the undisputed expert in your industry. While there are several crucial steps to this process, one very important step is that making bold predictions.
A bold prediction is, essentially, a way of positioning yourself so that you separate yourself from your competition, and create uncontested market space.
A bold prediction is a way of immediately quantifying or classifying the biggest and best promise of your system, and is a way of getting your ideal clients to pay attention to you and want to learn more.
When you make a bold prediction about your industry, you are, essentially, saying that you have studied the signs, and are predicting the future. People like certainty and want to follow someone who is confident enough to speak up, as long as they can back up their statements with client proof (such as case studies or testimonials) and can demonstrate quantifiable results as a result of their system.
If the system is easy to understand, direct to implement, and focuses on the most desirable results for your target client, your bold prediction is going to be the fastest way to move potential clients into your business.
Your bold prediction serves to put you into your own category, one where the competition is, at best, irrelevant- or (more likely) doesn’t even exist.
When you look at your proprietary system (mined from your intellectual property), what do you see as the biggest loss that people will experience if they don’t invest with you?
Turn this biggest lost into a bold prediction, and you will help clients move into your business that much more easily.
Create More Value, Make More Money
Related posts:
- Two Important Concepts When It Comes To Creating A Winning Idea When it comes to creating a winning idea, it is...
- Selecting the Right Testimonials Those of you who have heard me speak know that...
- Are You Building Desirability? To grow your business more quickly, you must master the...
January 20th, 2010 at 5:35 pm
Please give a couple of examples of bold predictions and how these predictions can be used within a business.
Thanks, Joy
January 30th, 2010 at 9:49 pm
Joy…It is critical that you know how to create a bold prediction.
I am actually covering this in details with my Inner Circle and stealth coaching clients.
Because clients are investing significantly in working with me to help them develop this, I am unable to share with you my formula.
However, I have decided at the last minute to include what I do as an exclusive bonus in the keynoting program I have just released as per this blog post.
I will tell you this…clients come invest in my stealth coaching program because they understand that they have to know how to market and sell to their ideal clients without ever appearing to be selling–in other words, they need an educational process established that embeds a sales and marketing system within this.
Marketing 101 says that your ideal clients will move forward with you primarily based on what they are going to lose as apposed to the benefits and advantages that your system provides them. A Bold Prediction meets 10 critical criteria to leverage this principle. Let me conclude with this fact again: the experts who rise above the noise today are the ones who are able to position themselves as the ‘Standard’ of their market place.
Let me ask you a question in return, Joy. How are you educating your prospective clients and customers to have them trust your predictions?
FYI…science is based on making predictions that can be confidently stated with 100% certainty. What is your system that solves a specific problem in the market place?
Don’t hesitate to let me know how I can be of further assistance to you, Joy.
Glenn