In order to be the #1 choice for your target market, you need a system. But not just any system- you need an exclusive, proprietary system. This system is one that you create, and while you’re at it, be sure to create some unique vocabulary, too.

“To control your market, you need your own set of vocabulary”- Glenn Dietzel

When you create your own vocabulary, you further define the value you bring to your market. You remove yourself even further from comparisons with your competitors, and can create something that is more unique.

Thomas Edison stated many years ago that originality is equivalent to your ability to hide your source. Edison realized just how difficult it was—and still is—to have a unique idea.

Given this truth, let’s look at what academics do. They research the top gurus in their field, summarize what they say, and then put a spin on it to reflect their own view point or system.

Let’s look at some fundamental principles of what a system looks like.

A system is simply an ordered set of behaviors that are required to accomplish a specific task. An entrepreneurial system is created from the accumulated knowledge you have gained. Remember, in the Recommendation Age, knowledge is the information in your area of passion and/or expertise filtered through your lens of experience.

What is your system for helping your clients get results?

Create More Value, Make More Money