Everyone Wants to Sell High Priced Programs—But Until Now, Only A Few Ever Could. With the New Science of Strategic Positioning, You Can Too.
Take the following quiz to determine if your information is worth charging at least $10,000 for.
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1)     Describe how your content is positioned as case studies that ensure 100% of your clients are successful and where you never have issues with clients who want their money back.
  Leave me alone. I really don’t want to speak to anyone. It’s a number’s game. I know that 80% of clients will never do anything.
  I want to deliver the highest quality programs but I really don’t want to have to back up my USP.
  I know that there will always be a sector of clients who want to brag that they purchased the most expensive program.
  My lead programs are case study driven that show case quickly and easily how my education is different. I have mastered the two disassociated fields of business success and the ability to teach.
2)     I create critical relationships with others to instantly magnify my value.
  I create relationships based on the size of my list and hire out coaches who read off scripts that really offer no personalized mentoring. I use a boiler house to sell my programs.
  I have a professionally trained sales team that are the best at selling high end programs. They really do not understand what my company does, but they are the best at creating hype.
  I have a series of consultants that have invested in my high end programs and understand what I do. In this way I protect my proprietary systems and have the most knowledgeable business consultants.
  I understand that the real money with my high end programs is through strategic relationships with myself in the role as Knowledge Broker.
3)     I quickly build advanced authority in my field that frustrates my competitors who have 20 or 30 years more experience than me.
  Even though I consider myself an authority and have even authored a book, I am not doing an adequate job leveraging my authority.
  I focus my authority on what I can do for my clients.
  I focus my authoring on first positioning the pain of what they feel using three critical elements that focus on building context before content.
  I teach my clients to ask the right questions of my competitors before they ever make an investment.
4)     How do you price your services?
  The price for my services comes from the various coaching programs that exist today or I make guesses as to what I should charge.
  The price for my services comes primarily from what my competitors charge.
  The price for my services comes through what I think the market can bear.
  The price for my services always comes through a justification of my value creation that is intrinsically tied into two teaching and learning concepts: assimilation and accommodation.
5)     Explain how you transform information easily into advanced education.
  I follow what other marketers tell me. This includes interviewing experts and recording my thoughts and then transcribing this as a free product.
  I have not realized that more information is my client’s enemy. I really don’t have a defined system to create advanced education.
  I know that my ideal clients are drowning in information.
  I know that to control the market place, I have a well defined system of self reflection. I use this system to position myself as the Thought Leader of my industry.
6)     I have an extremely personal and professional credibility with my target market.
  I am extremely competent in what I do, but I have no way of leveraging my credibility. It really frustrates me to see competitors who do NOT even know 10% of what I know beating me in the market place.
  My credibility is dependent on my active involvement every day. It is very much dependent on positioning it through strong copy writing skills.
  My credibility is facilitated by me actively soliciting video testimonials that reflect the specific benefits that my program offers.
  My credibility is facilitated at a subconscious level and is easily repurposed in all the content I create.
7)     My sales process includes customized education that positions my business as the number one choice among my top competitors.
  Not a clue how to do this and have never heard of this concept.
  No business coach has ever showed me how to do this. In fact, I really doubt that the business coaches that I know and work with know how to do this.
  Currently I offer a free report and/or a free eBook to begin building trust with my ideal clients
  Not only do I deliver content that changes dependent on each of my prospective clients’ situation 24/7, but my process does this automatically.
8)     Describe how you position what you do as the standard of your industry.
  I consider myself the standard because I have a large list. It does not really matter the quality of my content since most people won’t use it anyways.
  I consider myself the standard because I hear many marketing experts state that most important factor in business is to grow a list. The bigger my lists means that more joint venture partners will want to work with me.
  I am the standard since I have the most content in my industry. I regularly sell information consisting of packages that look like this: 97 CD/DVD and 5,000 page eBooks.
  All my content is positioned to point to me not only as the standard, but as the Thought Leader of my market place.
9)     I have a strong, proven system to educate my client in order to naturally choose me.
  My system involves a free CD or DVD where I collect their data and then press them to purchase coaching from me.
  I am a fully registered coach or am currently taking classes through a fully accredited program. I offer a free coaching session and then bring people into programs that these accredited coaching programs recommend
  I do not follow the mantra of ‘greater sameness’. I am schooled through the School Of Hard Knocks. Even though I do not have coaching accreditation, I live by the strong motto that ‘my success is my clients’ success’ and this is showcased in the dozens of testimonials that I am constantly receiving. Because I am passionate about what I do, I speak to everyone about what I do. People invest in me because I am so passionate about what I do.
  I leverage the two critical laws of the Recommendation Age, Milgram’s Law and Zipf’s Law in my marketing and initial products. This facilitates trust with my ideal clients where I never have to sell anything.
10)     I have a way to easily build trust versus manipulating my target market through hype.
  All I really do is hype something by paying great copy writer $10,000 to $20,000 to create a burning desire for what I do
  The key is to take their money. If I don’t someone else will
  I easily build trust by moving the free line to provide a front end program that accurately reflects a perfect-market-to-message match.
  I build trust 24/7 by positioning my million dollar story and powerful differentiation to draw my ideal clients to me by ‘moving the free line’
 
 
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